Creating Such Spontaneous Instagram Videos To Attracts Lots Of Attention

In the digital world social media has emerged as an essential component of a well-planned marketing strategy. Social media platforms like Facebook, Instagram, Twitter and more. offer a lot of opportunities for companies to show off their offerings. They can be used for free and let you directly connect with a larger crowd at the same time. You don’t need to invest a lot of money in building a marketing strategy that includes social media videos. If you’re the capacity of a small or an enormous business buy instagram followers cheap, it’s time that you begin to take serious the idea of social media marketing.

Based on the data shared by Lyfe marketing The Lyfe marketing company, 93 percent percent of the videos posted on Twitter are accessed via mobile phones. Views of video content branded on YouTube have increased by a third in the last three years. In addition, Facebook live videos receive 10-fold more comments than a regular video. The statistics above show that videos are highly sought-after through social media. This is due to the fact that millennials are connected more frequently to videos on social media. Web Marketing Video Council has observed that more than 60 percent of brands are using social media videos actively for promotions. It is therefore highly likely that your competitors are using the power of social media video to increase their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been looking into Instagram trends since it was launched. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Additionally, Instagram is currently growing at an average of 5 percent per quarter, the highest among social media platforms. Therefore, Instagram should be your first choice for showcasing your business’s products and services. In this post, we will take you through ways to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that reflect your brand. It is possible to showcase your product with a creative approach through these videos. The commercials can be inspiring or funny, or even emotional. Instagram currently allows you to upload a 60-second film on your timeline. With such short videos, it’s easy to catch the attention of your targeted audience. Also, short videos are best to present concise details about your product. The commercial can be shared on Instagram posts, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or show a “product in action” video to demonstrate its capabilities. Concentrate on the most important aspects to keep your viewers entertained. Keep the video more informative , not as descriptive. Attention to the smallest details is crucial to making a stylish and sexually attractive video. You can put the product video in your brand’s Instagram page’s timeline for the people to check out at any time. Creating such spontaneous videos attracts lots of attention.

Do it-yourself videos

An effective way to use Instagram videos is to create educational content. ‘Do it yourself’ or ‘how-to’ tutorials showcase your product’s capabilities. This allows users to understand the product’s usage. You can also make troubleshooting videos that address any issue that your client might face. The videos are loved by your target people since they can get pertinent information within a short span of time. Through sharing these videos regularly, you can establish a rapport with your current customers.

Behind the scenes video

The customers are more selective in purchasing a product. Therefore, it’s important to make an emotional connection with them. You can create videos behind the scenes that guide them through the trivia related to your product. You can even conduct quick lessons on techniques and tips for the usage of your product. The fast forward video that Sheryl Cole has posted about her work should give you an ideas. You need to be innovative and clever when it comes to capturing the right moment for your Instagram post.

Instagram Stories Video

Instagram introduced Insta Stories in the month of August of this year. With stories, you can upload images or videos to your followers for a 24 hour duration. The short time frame provides a sense that there is a need for urgency and people tend to view these stories as if they are them as active. Stories can be used to promote your business as follows:

  1. Offering deals that are short-term is an effective method of attracting customers to your products and services. It is possible to set up the offer in a way that it will only be redemption during the period of the story. When people find out about these offers, they will come for more.
  2. Make an influencer the main person on your Instagram handle to share the latest information about products and discount offers. An influencer with a familiar face is certain to attract more audience.

Live on Instagram


The most appealing feature of Instagram is that you can stream live video on it. When you go live on Instagram you will be in the front of your follower’s feed. Hence, there are high chance that your followers are engaging by watching your live feed. They will be able to view your stream , even if they aren’t actually attending the event. Product previews, product launches, Q&A sessions, educational streams, etc. are some ways in which you can connect with your online community. If your event has been planned, then you can promote the event through email and the other platforms for social media.

Bring on the creators

Give a personal touch to your stories by introducing your employees who created your products and services. You can ask your team members to write about their experience in the development of products. Additionally, you can let your employees manage your brand’s Instagram account for a few days. They will then be able to share information about their day-to-day lives and the effort that goes into making the product. The employees can even conduct an interactive Q&A with the public to inform them regarding the item. These video-based sessions can make an emotional connection with the intended audience and increase views to the Instagram account.


If you’re not making use of the impact that Instagram offers into your marketing plan, you are missing out on something big. Instagram’s potential if exploited properly can help take your products to new heights. There’s no right way to utilize Instagram video, the techniques described above will assist you get started making use of it. You could even engage social media management firms which will assist you in promoting your product by creating amazing video content.

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