How to Promote Your Products on Instagram

Instagram has transformed tremendously from becoming just a simple photo sharing site to an effective online sales medium. Not many people are aware that engagement in the platform is greater than the top social media sites. Engagement on Instagram is 15 times more than on Facebook, Twitter and Google.How to Reset or Change Explore Page on Instagram | NDTV Gadgets 360

Interestingly, 13 percent of internet users are using Instagram while more than half of the top 100 brands have also established their presence on the site. Small business owners should also take advantage of this platform to promote their products.Hashtags let people find you and your products on Instagram picuki. Make sure then to use the right hashtags every time you post an update to reach more people who might be interested in the items you’re selling.

Apart using hashtags in your business name and products, it would be a good idea to include those that are frequently searched for and used on the platform. You may also want to use free online tools such as Iconosquare and Websta to find popular hashtags based on your preferred keywords.It’s okay to post regular photos on Instagram but know that by using the site’s filters, you can attract more attention to your images. A study published by TrackMaven showed that photos using the Mayfair filter, no filter and the Inkwell filter gained more likes and comments on the site.

If you’re new to using the filters, you can experiment with different types first then find out which is popular among your target audience by using an Instagram management tool.When posting on Instagram, you need to do it during the times when your target market are using the platform. You can use a tool to help you with this. IconoSquare features an optimization report that finds out the best times for you to post an update based on your previous interaction with your community.

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